Conferences
Academy (EMAC), Hamburg, Mai 2019 Heix, S., Holzmüller, H.: „ Cross-Cultural Experimental Research in International Marketing – An Avenue to Overcome the Etic-Emic Dilemma? “, 2019 AMA Global Marketing SIG [...] Argentinien, Mai 2019 Heix, S., Holzmüller, H.: „ Effects of Double Language Labeling In The Context Of FMCG-Products: A Mixed-Methods Approach “, AMS Annual Conference, Vancouver, Kanada, Mai 2019 Franuszkiewicz [...] homeowners’ motives from a marketing perspective ”, REAL CORP 2020, Online (Aachen), September 2020 2019 Ruffer, S., Schaefers, T., Eggert, A., Holzmüller, H. H.: „ Outcome-Based Contracting from the Customers’ …
